Greg brings a unique combination of expertise in public opinion and consumer behavior, and an extensive knowledge of regulated industries, the political process, and public policymaking. He has leveraged his research, analytical, and communications skills to devise and execute successful public policy and marketing campaigns for some of the country’s leading corporations and industries.

 

Before founding GS Strategy Group, Greg was a founding partner of Mercury Public Affairs, a bipartisan national public affairs consultancy. Greg was the firm’s senior strategist overseeing polling and advertising, conducting and interpreting the results of hundreds of local, state, national and international opinion surveys for campaigns, corporations, NGOs, and business coalitions. Over the years, he has built extensive experience in healthcare, energy, entertainment, and financial services issues.